This program trains students to acquire all necessary skills to pursue a career as a professional radio personality and possibly an entertainment television broadcaster. Students concentrate on the building blocks of broadcasting; announcing and commercial production. Students also study programming, formats, music selection, promotions, ratings, sales and the overall marketability of the radio along with the basics of newscasting and sportscasting.
Voice training, ad-lib development, personality development and the techniques and equipment used in both DJ work and commercial production are the cornerstones of this program. Students will spend approximately 25% of their time in lecture and 75% in actual studio work. Independence is stressed, and classes simulate a “real-world” working environment.
Students may also enter the world of entertainment television with optional training for on-camera commercials, entertainment hosting for shows such as music video countdowns, interviews, and talk shows.
At the conclusion of this course students will produce a final tape or “demo” tape with which to demonstrate skills to prospective employers. The course concludes with an externship appropriate to student interest and ability.